Tips for Easily Managing Your Facebook Page

Generating the content for your page each month does take a lot of time, but the good news is there are a few ways to make your life easier.



 1. Use a content monitoring tool. 

Google Alerts is a popular free tool. What these tools do is regularly search the web for keywords you specify (such as “contraception,” “sexual health,” or “birth control”) and then notify you when they find related content. You can choose if you want a daily or weekly email with results. To set up a Google Alert, visit https://www.google.com/alerts. In the "Create an alert about" box, enter in the words you want to get email notifications for. Click “Show options” to customize things like how often you get alerts, types of websites you want to search, and the email address for your alerts. Click “Create Alert” to finish. The advantage of using a content monitoring tool is that it helps to find content that is newer, which tends to perform better on Facebook. Also, if you see an article that appears on multiple different web sites, then you can see that content is trending.

2. Use the “Pages Feed” feature for your organization. 

The newsfeed for your organization is the page with all of your posts. When you are signed in as an administrator and click on the title of your page, it takes you to the administrator view of the newsfeed where you can view how many people engaged with each post. On the right hand side of the page there is a link for “See Pages Feed” under the numbers of likes and follows for your page. This is a different feed which shows the posts from all organizations that your organization “likes.” It helps to like as many organizations as possible, that way you can find more content to share on your organization’s page. 

3. Use Twitter or YouTube to follow Reproductive Health related organizations. 

If you do not already have a Twitter account, it does not take too long to set one up. Or if you do not want to use your personal one, you can create another one just for gathering content. One quick way to find content is to follow sexual health-related organizations on Twitter so you have another feed of article links to copy and post on Facebook. Organizations such as Bedsider, Center for Reproductive Rights, Sex Etc., Futures Without Violence, Guttmacher Institute, National Latina Institute for Reproductive Health, SisterSong, and Scarleteen, among others, regularly tweet or retweet timely content related to reproductive health. Similarly, you can also create a(nother) YouTube account and subscribe to different sexual-health related YouTube channels if you would like to have some ideas for video posts. Though it takes time to set these up, they can be a great time saver in the end!

Notes on Image sizes

Facebook image sizes are complicated for the main reason that the picture dimensions are different if you are looking at Facebook on a desktop versus a mobile device. According to Facebook, they recommend creating cover photos that are 828 x 315 pixels and uploading post images that are 1200 x 630 pixels. Facebook will then scale your images for mobile or desktop. If you are creating a graphic post and are unsure, when you are finished with the post, click the drop down arrow to the right of “Publish” button to schedule the post for a later time or date. Then click on “See posts” under “Scheduled posts” at the top of your feed. Once you click on the post, you have the option of seeing a “Desktop Preview” or “Mobile Preview.” That is an easy way to check how your images will appear to your followers. Then if everything looks good, you can click “Publish” under the drop down arrow to the right of the “Edit” button.

In creating your posts each week, consider the following,

1. TIMING & DAY of your posts — check Facebook Insights for the peak days when your readers are most active on the site. You may want to post your most important content on the days with most activity. 

2. FREQUENCY — There can be a huge range: do you want to post once a day? Three times per week? Check your post insights regularly and see if an increase or decrease in post frequency makes a difference in reach, engagement and click-throughs. 

3. LENGTH — Many studies over the years show that Facebook users prefer short posts, about the length of a tweet or just over (approx 160 characters). 

4. POST TYPES — Experiment with post types (photo posts, link posts, video posts, events, quotes, infographics, quizzes, calls to action) and regularly review which ones do well with your audience. Keep in mind that one of the many factors in Facebook's News Feed Ranking Algorithm is that a user will see more of the post type that (s)he interacts with most. In other words, for readers who tend to like/comment/share photo posts, they'll see more of that type in their news feed. Whereas, readers that interact with link posts, for example, will see more link posts. This is why it is good to continually mix it up and keep testing. 

5. CONTENT — Ideally, your page is known for one key focus. What information can your Facebook readers consistently rely upon you to provide for them? Broaden your topic range, but still stay on track with your area of focus most of the time. Then, periodically mix it up with something fun, off-topic, entertaining, humorous, or thought-provoking. Try fillin-the-blanks, questions/polls, caption-this, etc.